About UOGA UOGA
A Natural Love Story
UOGA UOGA burst onto the scene in 2010 with a wild, heartfelt belief: nature’s ingredients are pure gold, while synthetics? Not so much. Founded by Lena, this isn’t just a brand—it’s a rebellion against compromise. She and her team dove headfirst into nature’s bounty, crafting a dazzling range of organic skin, hair, and body care, plus a standout certified natural makeup line. Think fresh berries, hyaluronic acid, and mineral magic—safe, effective, and oh-so-good.
Lena gets it—hunting for natural cosmetics can feel like a maze. That’s why she’s spent countless hours in the lab, teaming up with natural chemistry wizards and pro makeup artists to make products that don’t just work, but feel like a sigh of relief. “I wanted it simple,” she says, “so you can stress less and glow more.” And here’s the kicker: Lena uses UOGA UOGA exclusively for herself and her family. Her faves? The mineral foundations and lip glosses she’s downright proud of. The whole team pours their hearts into creating what they love to use—honest cosmetics that shine with soul. At Qlarity, we’re thrilled to bring Lena’s passion to you.
Serious about nature, easy about life.
Natural should be NATURAL
It seems straightforward, but with the amount of green-washing in the market, not always so.
When we started the company back in 2010 (way before natural became fashionable), our main aim was to create organic products and fill the scarcity on the market. Now more than a decade passed and we still feel there could be more truly organic products especially in the make-up category. The term “clean” is often abused and you can find all kind of evil stuff in “clean” beauty.
Our products abide by the pan-European COSMOS standard, they are certified Cosmos Natural and Cosmos Organic and the annual inspection from Soil Association makes sure our products are really what they say they are.
Natural should be EFFECTIVE
How many times have we heard that “natural cosmetics is not for me, it does not do what a proper synthetics can”. Well, truth is, most synthetics tries to mimic natural ingredients but at a lower cost and with more consistent results. The rise of green chemistry industry in latest decade gave us such an improvement of active ingredient range.
At Uoga Uoga we understand that cosmetics should be active, and we enrich our skin care as well as make-up products with such natural ingredients, as hyaluronic acid, phytosterols, flower acid, beta glucans and the likes. The efficacy of these ingredients was proved scientifically and it allows us to create high performance products. So long, ineffective creams, welcome new kind of organic!
Natural should be EASY
We understand that as much as we would like to wash the hair with clay and rinse it with vinegar, this is not realistic for a modern person on a go. We develop products that are functional and easy to use. That also stands for our make-up. We create glowy fashionable products that you can apply with a finger and your make-up will be done in 5 minutes. You don’t have time to countour? We get it, you don’t have to. 😉
Have I mentioned, our cosmetics is also vegan, not tested on animals, hand made here in Vilnius and everything from formulae, products themselves to package design and photos are developed by our amazing team and sometimes our friends.
